“Michael Tobin is one of Britain's most successful and inspirational business leaders. His new book Forget Strategy is full of stories, observations, tips and ideas for leaders in the 21st century. From the opening – when Tobin turns up for an awards ceremony wearing a tee shirt and ripped jeans, only to discover it is a black-tie dinner – to swimming with sharks, a KGB-type interrogation or hiking an Icelandic glacier, Forget Strategy is about thinking differently. Even if you disagree with some of what Tobin has to say, the stories will stick in the mind. An inspirational must-read for anyone who wants to think through problems and find inventive solutions.”

Gavin Esler, BBC Presenter

“Michael Tobin avoids the traps of many management books and flies in the face of conventional wisdom. Focussing on EQ, his leadership approach delivers outstanding business performance and is equally relevant to an entrepreneur, someone taking their first steps into employment or a seasoned manager.”

James Bennet, MBE, Director, Ernst & Young LLP

“This is a concise and effective manual for personal and commercial success, penned by a friend who has ‘been there and done it’ privately and publically. One of his mantras, ‘Fear of failure closes you up. Feeling you have the power to change, to do something, is powerful. Don't worry about mistakes’ has driven his amazing business success and his remarkable and generous private life where he has helped so many, less fortunate than him. Read, learn the ...

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