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What Is Sponsorship?

Pat Fili-Krushel, chairman of NBCUniversal News Group, has come a long, long way in the super competitive and testosterone-fueled world of network news and media. Though not a journalist, she is the first woman in the American television news industry to head up a network news division, reporting directly to CEO Steve Burke. She’s been on Fortune magazine’s 50 Most Powerful Women list since 1998, and she’s been honored with a slew of other awards, including induction into the Museum of Television & Radio’s “She Made It” collection. No one would ever guess, in the presence of this poised and powerful executive, that she began her career as a secretary at ABC Sports.

“I’ve been lucky,” Pat insists when I marvel at her extraordinary ...

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