Appendix G
Preface to the First Edition
It was a chilly spring day in 2003 when Leslie Crutchfield was preparing to welcome a new cohort of social entrepreneurs to the Arlington, Virginia, offices of the global nonprofit Ashoka. For two years, Leslie had led the North America division of this global fellowship, which provides intensive support to public innovators from around the world. She knew that the group was hungry for advice on how to create large-scale social change—but she also knew that she didn’t have all the answers.
When she had searched for information to give the social entrepreneurs, she couldn’t find many materials that were specific to the unique challenges they faced. Sure, there were plenty of how-to publications about nonprofit ...
