Force.com: Create and Run any Application, On Demand

Logic as a Service: Apex Code and Workflow

The Force.com platform makes it easy to create the workflows needed for a company’s unique business processes and requirements. The workflow engine makes available common, reusable process components such as task creation, record assignment, time-based actions, and even event-based system integration. With Force.com, you can easily incorporate these components into your application’s logic.

For even greater flexibility, you can use Apex, salesforce.com’s on-demand programming language, to extend your applications to include virtually any kind of business logic and functionality. Like a database stored procedure, Apex can be used to create triggers that execute automatically in response to database operations. ...