Food Photography & Lighting: A Commercial Photographer’s Guide to Creating Irresistible Images

Index

ABs (art buyers), 68, 76, 103

accessories. See equipment/supplies

account executives, 69

acrylic ice, 156

action, freezing, 164–165

ad agencies, 10, 105, 247, 249

AdBase, 110

adjustment layers, 234–235

Adobe Bridge software, 136

Adobe Camera Raw images, 35, 135, 136

Adobe Illustrator, 51, 135

Adobe Labs Pixel Blender plug-in, 52

Adobe Photoshop. See Photoshop

advertising, 108–111. See also marketing

comps, 230

considerations, 108

direct mail, 110–111

directories, 108, 110

magazine ads, 108

mailing lists, 108

sourcebooks, 108

“Teri Shoots Food,” 108–109

via postcards, 110–111

word-of-mouth, 103

Workbook, 108, 110, 126

advertising agencies, 10, 105, 247, 249

Agency Access, 110

Air Display app, 40

Airheads bars,

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