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Follow Me! Creating a Personal Brand with Twitter by Sarah-Jayne Gratton

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Chapter 13

Making Twitter Your Personal Brand Diary

“You are what you tweet!”

@adamsconsulting

“Twitter is like a diary for me,” says Diana Adams. “I can look back through my timeline and know exactly what I was thinking and feeling on the days I sent certain tweets.”

Certainly looking at Diana’s Twitter stream (see Figure 13-1), you can immediately get a sense of the witty, superintelligent, and sometimes cheeky lady behind the tweets. Diana’s personal brand Twitter show radiates all the things that she loves, that she admires, and that simply catch her attention at a particular moment.

Founder of the #BA75 (that’s short for Badass 75 Women of Twitter, of which I’m proud to be one), Diana certainly knows how to strut her proverbial stuff on Twitter. As a researcher and writer for BitRebels.com, her curation skills are second to none, and she has a way of hitting exactly the right notes with her followers in providing both value and entertainment, a rare combination that Diana manages to achieve almost effortlessly, it seems.

So what’s the story behind Diana’s personal brand success?

Figure 13-1 Diana Adams carries through her charismatic and fun-loving personal brand message in everything she tweets.

First-Tweet Nerves

Diana remembers hearing about Twitter for the first time ...

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