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Follow Me! Creating a Personal Brand with Twitter by Sarah-Jayne Gratton

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Chapter 7

Creating Your Twittertorial Calendar

“Look in the Calendar and bring me word.”

Julius Caesar

One of the main gripes voiced about shifting to a social-media-centric way of promotion is the amount of hours we see each of the various platforms eating into our precious time. That’s why flexible scheduling is so important. I say “flexible” because there’s only so much content, or foundation tweets as I call them, that you can use at a later date without things changing and removing its value.

Creating content that is particularly relevant to your followers at that very moment has disproportionately high benefits. Being on-trend not only gives you structure (relieving you from the “what should I write about next?” dilemma) but also increases the likelihood that people will interact with your content, that it will be retweeted, and that it will warrant an eventual call to action in terms of revenue possibilities.

It’s All in the Planning

When I first started building my personal brand on Twitter, I did so in a “fly by the seat of my pants,” ad-hoc fashion. As my following started to substantially grow, however, it became more and more difficult to manage the time and flow of my content. I realized there had to be a more efficient way of managing my content stream, so I looked to traditional methods of planning to build my formula on.

My mind wandered back to my days at News ...

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