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Follow Me! Creating a Personal Brand with Twitter by Sarah-Jayne Gratton

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Chapter 3

Building Brand ‘You’

“This above all; to thine ownself be true.”

Hamlet

For those of you doubting the existence of the personal brand or asking yourself, “Why should I care about this branding stuff? It doesn’t apply to me or what I do?” let me provide you with a stark reality check.

We live in an age where a potential employer will Google you before even inviting you to an interview where, in all your interactions, both offline and on, your virtual reputation precedes your physical one 99 percent of the time.

Whether you’re still a student, looking for work, an entrepreneur, or an employee in a global corporation, you need to start thinking, acting, and planning like a leader and take control of brand “you.”

In the ever-evolving spectrum of social media, you have to learn how to master the ability to manage your online reputation. You need to be in control of all those impressions of you and to build on them in a way that will ensure your future success.

Your personal brand is all about who you are and what you want to be known for on an emotional, introspective level. You need to begin your journey with your eyes wide open and with a clear vision of your unique and very personal promise of value.

Your Personal Brand Statement

This is an exercise I like to do with every client I work with and I’m going to share it with you now: Write your personal brand statement in ...

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