Delivering Irresistible Value to Your Customers
Once you’ve sharpened employees’ focus on target customers and gotten to know your customers through gathering feedback from them and observing them, you can use the information to deliver irresistible value to customers. There are four keys for doing this: understanding the customer value equation, developing satisfaction goals for profitable customers, establishing customer-friendly processes, and designing customer listening posts. In the pages that follow, we look at each of these in turn.
Understanding the customer value equation
What is value? Think about your own experience as a customer. ...
Get Focusing on Your Customer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
