Color
The most primal response we have to visual stimuli is our response to color. We associate colors with an ever-shifting series of feelings and concepts, including the religious, cultural, political, social, emotional, and scientific. Yet, despite this instinctual understanding of the meaning of colors—or possibly because of it—color proves elusively difficult to use in design effectively.
Color Intensity
The color saturation or color variance from pure white.
The challenge that designers at all levels face is not just knowing which colors work best together, but also knowing how to restrain themselves. The first lesson I learned in color theory class was: “No color is better than bad color.”
Color values
As explained in Chapter 4, “Scale ...
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