Chapter 5. Emphasis & Contrast
We are told that typography has tended to evolve toward transparency, the optimal interface being viewed as one which the reader is least conscious of... To accept this too literally is to rule out designs which allow our awareness of the interface to constitute a major and ongoing aspect of textual pleasure.
—William Gibson Ray Gun: Out of Control
Styles determine the impact your text will have on the reader. Use styles judiciously to add highlights and counterpoints to your message without bludgeoning the reader.
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