What is Fluid Web Typography?

Given the current limitations of Web typography and the prospects for its evolution over the next few years, it’s important that Web designers be flexible in their thinking about how to design with type.

Rather than trying to hold to the absolutes guaranteed with print design, those working with type on the Web will have to find a more fluid way of working with type on the screen.

Fluid Web typography is an approach to Web typography that works within those limitations rather than trying to cover them up. Instead of working toward precise control of type on the screen, it acknowledges that in Web design,

  • Font faces may change

  • Font sizes may change

  • Line lengths may change

The best strategy for dealing with these variables ...

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