Flip the Funnel: How to Use Existing Customers to Gain New Ones

Resources

Chapter 7

How Better Marketing Elected Barack Obama http://blogs.harvardbusiness.org/quelch/2008/11/how_better_marketing_elected_b.html

Slide Share: Case Study: The Barack Obama Strategy http://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy

Battle Plans: How Obama Won http://www.newyorker.com/reporting/2008/11/17/081117fa_fact_lizza

The Social Pulpit: Barack Obama’s Social Media Toolkit http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf

Zappos.com Case Study: Why shoes are great for e-commerce . . . . . . yes, really

http://www.startup-review.com/blog/zapposcom-case-study-why-shoes-are-great-for-e-commerce-%E2%80%A6-yes-really.php

Focusing on Service—Nick Swinmurn’s Key Move http://www.startupnation.com/pages/keymoves/KM_NickSwinmurn.asp

Twitter: On Emerging Business Case Studies & Participatory Marketing http://offthegrid-pr.com/socially-responsible-pr/2009/2/25/twitter-on-emerging-business-case-studies-participatory-mark.html

Slideshare: Zappos—- NPS Conference 1-26-09

http://www.slideshare.net/zappos/zappos-nps-conference-12609-presentation

How I Did It: Tony Hsieh, CEO, Zappos.com

http://www.inc.com/magazine/20060901/hidi-hsieh.html

Employee Innovator: USAA http://www.fastcompany.com/magazine/99/open_customer-usaa.html

USAA Customer Service Is the Best in the Nation

http://www.mysanantonio.com/business/MYSA040807_1R_usaaservice_2a75c75_html.html

USAA: Soldiering ...