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Flex - The New Playbook for Managing Across Differences by Audrey S. Lee, Jane Hyun

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CHAPTER 8

Connecting with Customers and Partners

Putting people first and embracing differences has always been the cornerstone to our success.

—ARNE SORENSON, PRESIDENT AND CEO, MARRIOTT INTERNATIONAL

Your customers and clients are a critical part of your business agenda—you couldn’t exist without them. You wouldn’t grow your market share without a solid base of customers who believe in your value proposition. A satisfied customer can serve as a sincere advocate for your services or products in today’s competitive marketplace. Numerous studies have shown time and again that people do business with, and select business partners with, those they know and trust. And yet business leaders sometimes focus on internal relationships and processes to ...

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