CHAPTER 11

Leveraging Diverse Thinking from Your Teams to Drive Innovation

Fast-growth companies must keep innovating. Companies are like sharks. If they stop moving, they die.

—MARC BENIOFF, FOUNDER AND CEO, SALESFORCE.COM

Considered one of the most innovative companies, Google always seems poised on the cutting edge on many fronts. Yet even innovators like this tech giant can provide cautionary tales on the dangers of allowing eureka moments to slip through fingers. Justin Rosenstein, now cofounder of a new software company, worked on the initial version of Google Drive, a software product that works across multiple platforms, allowing you to sync documents across multiple computers and share them out. Contributing to LinkedIn’s My Best Mistake ...

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