INDEX
2.3 per cent rule
30-Day Business Turnaround Program
3D Marketing System
3X Customer Formula
99designs
advertising, creating
agents of change
agents of influence
— archetypes for becoming
— definition of
— lifestyle design and
— mindset strategies for
— personal brands and
anchoring
Annah Stretton
answering services
Anthony, Marc
Apple Computers
Arena
ascension marketing model
AuthorHouse
automated economics
average visitor value
Bandler, Richard
branding, importance of
Byrne, Rhonda
change, agents of
Cher
communication, importance of simplicity in
competitions, promotion using
confidence
consulting work
content see also products
— algorithms for creating
— marketing
— naming
— packaging
— planning
— production schedules for
content
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