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Flash Multiplayer Virtual Worlds by Makzan

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Analyzing players actions on a virtual world

We are not free after deploying the virtual world in the market. When players are playing in the virtual world, they will generate a lot of useful data to help us improve the virtual world.

Tracking players actions with funnel analysis

Funnel analysis is an analysis method on some predefined flows. The flow can be a sign up process of a new player, the training process for newbie, the progress of quests, or the buying process of the virtual item. There are many steps in each flow. Players may fail or give up the whole process during each step. Funnel analysis provides information such as the conversion rate and where the players give up the process most of the time.

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