14
CASE STUDIES
CHAPTER OUTLINE
Case Study: Suzuki Race Fans Stay Up to Date with Dynamic Ads
Case Study: 2–3 Minutes of Dwell Time: The Power of Online Branding
Case Study: Orlando/Orange County Convention & Visitors Bureau, Inc.
Case Study: Three Card Monte on the iPhone
This case studies chapter is exactly what it sounds like: a chapter containing case studies from a couple of companies (Eyeblaster and Blockdot) who were kind enough to share their experiences with the rest of us. There’s not a lot more to say to set it up, so we’ll get right to the case studies. Thanks for reading and don’t forget to visit the book’s Web site ...
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