FOREWORD

You visit a Web site. An ad takes over your screen. This has happened before, but this time it actually looks like an ad for a legitimate product, not like the creepy ads you often see at the top of your favorite social networking site. Not only does this ad look legit, it has a huge red button that for some strange reason is beckoning; no, demanding that you press it. So, you do. This, my friends, is the power of Flash advertising. In reality, this magic probably only happens once for every thousand times an ad is seen. However, the beauty of the Internet is that this ad will be seen twenty million times.

Advertising is big business and it is no secret that advertising on the Internet is quickly becoming the mother lode. While you may ...

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