You are previewing Flash Advertising.
O'Reilly logo
Flash Advertising

Book Description

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

 Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards.
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Table of Contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Foreword
  8. Acknowledgments
  9. About the Author
  10. Introduction
  11. Chapter 1 Flash Advertising Overview
    1. What This Book Is and Is Not
    2. Supporting Web site
    3. The Flash Platform
    4. Why Use the Flash Platform for Advertising
    5. Types of Ads
    6. Interactive Standards and the Interactive Advertising Bureau
    7. Advertising Templates in Flash
    8. Ad Specs
    9. Deadlines
    10. Microsites
    11. Quality Control
    12. Version Control
    13. Conclusion
  12. Chapter 2 Designing Banner Ads
    1. Conception
    2. Campaign Goal
    3. Branding and Selling
    4. Designing to Move
    5. Conclusion
  13. Chapter 3 Preparing and Building Ads
    1. Planning
    2. Setting Up Your File(s)
    3. Cutting Art
    4. clickTags and Links
    5. Creating Time with Code
    6. Conventions and Best Practices
    7. The Bandwidth Profiler
    8. HTML and JavaScript
    9. Default Images
    10. Quality Control
    11. Conclusion
  14. Chapter 4 Forms and Data
    1. Where Are You Going?
    2. File Size Consumption
    3. Collecting and Passing Data
    4. Conclusion
  15. Chapter 5 File Optimization
    1. Image Types
    2. Image Compression
    3. Vectors and Fonts
    4. Optimizing Code
    5. Conclusion
  16. Chapter 6 Third-Party Rich-Media Technologies
    1. When to Utilize Rich-Media Technology
    2. Rich-Media Companies
    3. Conclusion
  17. Chapter 7 Trafficking and Tracking Your Ads
    1. The Media Buy
    2. Ad-Server Tools
    3. Tracking Your Ads
    4. Rich-Media Ads
    5. Site-Served Ads
    6. Conclusion
  18. Chapter 8 Designing Microsites
    1. Less Constraints
    2. Conception
    3. Know the Brand (and Learn It if You Don’t)
    4. Navigation
    5. Designing to Move
    6. Conclusion
  19. Chapter 9 Preparing and Building Microsites
    1. Choosing Your Tools
    2. Planning Your Work
    3. Collecting Assets
    4. Building to Standards
    5. HTML and JavaScript
    6. No-Flash Backup
    7. Deep Linking
    8. Collecting User Data
    9. Quality Control
    10. Conclusion
  20. Chapter 10 Driving Traffic to Your Microsite
    1. Paid Search
    2. Banner Ads
    3. From Main to Micro
    4. Viral Marketing and Social Networking
    5. User Interactions and Referrals
    6. Conclusion
  21. Chapter 11 Advergaming and Applications
    1. Advergames
    2. Applications
    3. Conclusion
  22. Chapter 12 Classes
    1. Set Up
    2. Packages
    3. Document Class
    4. The BorderButton Class
    5. The SimpleMenu Class
    6. The SimpleGallery Class
    7. The ReverseClip Class
    8. The ClickTagger Class
    9. Conclusion
  23. Chapter 13 The Memory Game
    1. The DeckArray Class
    2. The MemoryGameEvent Class
    3. The MemoryGame Class (the Game Engine)
    4. Sample Use of MemoryGame
    5. Conclusion
  24. Chapter 14 Case Studies
    1. Eyeblaster
    2. Blockdot
  25. Index