INDEX
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
A/B testing, 104–105
Academe of the Oaks, 13–14, 61–64
Activation(s), 190–195
“good sampling” as, 50
that tell the story directly, 190–191
that tell the story indirectly, 191–192
that tell the story visually, 192–195
Adopters, as influencers, and vice versa, 172–173
Advertising Research Foundation, 184
Advocacy, 120–121, 200–201, 211
Age of communities, 81
AI (artificial intelligence), 177–178
Algorithms, for identifying/ranking influencers, 176–178
Alvin Ailey American Dance Theater, 111
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