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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth by Ted Wright

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CHAPTER 7

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Save Your Money: Word of Mouth Marketing and Small Businesses

I’d like to take a moment to talk privately to my readers who own a small business. As you near the end of this book, perhaps you find yourself thinking that your business could benefit from a little word of mouth marketing. That’s fabulous. Perhaps you’re even ready to go out and find an agency to help you.

That would be a mistake.

If your company grosses less than $2 million a year, you do not need to hire anyone—an agency, a consultant, an intern—to help you execute a perfectly effective word of mouth marketing campaign. All you need is time and ingenuity. An outgoing personality ...

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