Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

Acknowledgments

There are so many people to thank: teachers, including Mrs. Pullin and Steve Jaquier; Professors Heineman, Simms, Marion, Hawking, Schrager, McGill, Davis, and Zmijewski; and my friends Todd, Susan, Brawner, Toliver, and Joe.

Thanks to all the current and alumni employees of Fizz—with particular note to Judi, Tyson, Vanessa, Ross, and Tanya—all of whom have been vital to the growth of our firm. Further thanks also to my son, Abbott, who inspires me every day. A more creative and giving person does not exist.

Critically important to the creation of this book was Douglas Quenqua, without whom it would not have been written. Thank you to my editor, Casey Ebro, who worked tirelessly to make this book a success. Thank you also to everyone ...