In his second book ‘the face of British Business' Lord Digby Jones shows us why profit isn't a dirty word—it's what you do with it that counts. Society is at a crossroads, and good business lays the foundation for a successful future; but are we brave enough to build it? Fixing Business focuses on why we must be.
Fixing the world requires a vibrant and successful, profit-yielding, tax-delivering, job-creating business sector. This book describes how that sector is built, and how the good of business means the good of all.
From the smallest shop around the corner to the largest multinational corporation, the variable upon which every facet of business success rests is people. Workers, investors, customers, creditors—all ensure that wealth is created, and at the end of the day, they are what business is about. Fixing Business shows us how to harness their power to change the world.