This metric measures the percentage of users who left the website from the page we are tracking—the ratio of sessions in which the last page was the one we are measuring.
It's easy; the exit page of a site and a session is the last one that was seen in that session. It can help us determine which pages are causing the abandonment of our users. It could be a page where the navigation is confusing or where the content does not correspond to what the title promises, or simply is not of quality.
Get Fixing Bad UX Designs now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.
Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.
Start your free trial Become a member now