The Net Promoter Score, or NPS, is a methodology created by Fred Reichheld in the USA, with the objective of measuring the satisfaction and loyalty of consumers of any type of company. Its wide use is due to the simplicity, flexibility, and reliability of the methodology. Bad NPS ratings in most cases are related to bad UX and bugs.
The NPS, as it is commonly called, was presented in an article in the Harvard Business Review in 2003 (Harvard University Review - USA). After the article was published, the author published two issues of the book The Definitive Question, which today is considered indispensable material for managers of methodology.
Companies of all sizes and corporations around the world that reference ...
