Flows

An experience map is a visual representation that illustrates a flow of a user within a product or service—your goals, needs, time spent, thoughts, feelings, reactions, anxieties, expectations—that is, a general experience throughout your interaction with a product. Usually, it is a linear timeline and it shows points of contact between the user and the product.

User journeys and user flows are more about a series of steps that the users take in order to interact with a product. They demonstrate behavior, functionality, and key tasks that a user can perform. By examining and understanding the flow of various tasks a user can perform, you can get an opinion about the type of content and functionality of a user interface and the type ...

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