Defining the challenges and project goals

At this point, you might have a great idea about the UX issues that you will need to fix. You should have a list of all the issues, which you can organize into groups to understand what the priorities are and the which are most urgent to be fixed. In this stage, you might not only know what the issues are, but also the consequences of them. By knowing the issues, you can come up with a problem statement.

To come up with this list of design problems, Evelina Tapia, from UXPin, suggests answering these questions:

  • How do you know these are issues?
  • Who is affected by these issues?
  • When and how often do they occur?
  • What benchmarks do you have?
  • What change do you expect by fixing them?

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