The visual hierarchy is one of the key principles of design. Whether creating print or digital pieces, you will have to deal with the content, and it needs to be well organized in the layout. More than being creative, you must take into account the subtleties required in composition, whether in the choice of colors, sizes, contrasts, orientation, positions, types, and especially what to include and exclude from your layout. The visual hierarchy is the organization and prioritization of the content in order to communicate the message well to the public.
As designers, we need to make well-intentioned decisions regarding content prioritization. With the massive amount of information available and the ...
