This is the document that informs the creator's work. How should titles be written? What words and which tone of voice should they use/not to use? It is an especially important document in projects where content will be created by several different people. It is a way of establishing a consistent language for the entire product/brand, regardless of who the person on the other side of the screen is, by creating the content that the user consumes.
Editorial and tone of voice guide
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