The body of text is one of the most important parts of your site content, since it is where the user will absorb the information you need to pass on. Although in headlines the difference between the use of serif and nonserif types is small, according to research, in the body of the text the question is different. Approximately 61.5% of sites use serif types in the text body versus 36.5% of nonserif use.
The same study indicates that most websites nowadays do not use standard types (such as Times New Roman, Arial, Helvetica, and Courrier New) either in the headline or in the body of text. This is due to the fact that brands have to differentiate in the choice of types, opting for services such as Fontdeck.com and TypeKit.com that ...
