It is a fact that the number of people using mobile devices to access the internet has been increasing worldwide. More and more people are using their smartphones and tablets to consume content and make transactions, not to mention the adoption of wearables (such as watches, glasses, and so on). The Pew Research Center reported that 12% of adults rely on a mobile device to use the web exclusively. Some researching sources also estimate that 60% of internet searches are from mobile devices. In this new context, planning your website to be responsive is mandatory.
To give you an idea, 45% of transactions on Groupon came from mobile devices from the start of 2013 (compared to less than 15% two years ...
