Foreword

Many books talk about how user experience work can be done—assuming that there are no barriers, blockers, or stakeholders who prefer to hear their own voices over those of their users.

Not so this book.

Instead, Lisandra Maioli takes this challenge head on, introducing hundreds of tried-and-trusted tactics for designing great user experiences, along with the strategies needed to ensure that your users are heard in your organization. Implementing the ideas contained in these pages will allow you to affect real change.

It's no surprise that the wisdom contained in this book is so broad.

A decade of Lisandra's experience as a journalist and UX researcher includes working with start-ups and multinationals across three continents. Her ...

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