If you can afford it (and maybe even if you can’t), I would recommend you consider using a secret shopping service to help you raise your game. Good ones help you to:
remove yourself from the process
identify what’s wrong
recognise what’s right
test your systems
improve your sales
help create or carry out training with your staff.
The basic idea is very simple. You brief a secret shopping company with what you would like to find out. They shop, eat, call, etc your organisation then give you feedback against the criteria you discussed in the initial briefing. There, it’s that simple.
You need to have a very clear idea of what you want from ...
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