Have you ever held an Apple iPod? Have you ever used one? This piece of technology has become a design icon in just a few years but it didn’t happen by accident. Teams of people spent thousands of hours making the iPod simple to use and stunning to look at.
Take the car manufacturer Lexus. The people there asked prestige car drivers all over the world what they liked about their BMWs, Mercedes, Jaguars, etc. They then took all the ideas, removed duplications, then added over 500 improvements and set about designing what they described as the world’s finest luxury car.
The finest designs often take masses of hard work to make them appear simple. ...
Get Five Star Service, One Star Budget now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
