Chapter . And finally . . .
So you’ve got a whole bunch of tools, anecdotes, techniques and strategies. How are you going to use them? Or if you’ve already started, what have you found?
As I said right at the start of this book, the secret isn’t in the knowing, it’s in the doing. Ideas are just ideas, doing great ideas makes the difference. Edison didn’t just think about the light bulb, he built one, then once he had built it he opened a company to make and distribute the lights. Some would argue that his greatest success wasn’t the invention of the incandescent electric light bulb, it was giving people light.
The same can be said of great service. It’s not really about the service, it’s how it makes people feel. That’s what’s really special – and ...
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