Chapter . Speed it up!

What do we want? Five star service!

When do we want it? Now!

The speed with which we serve our customers has become more critical than ever. We have bigger homes, better cars, want longer holidays, have greater demands, but there just isn’t any more time. It stands to reason that if you can save people time you are providing better service; save people lots of time and you are creating five star service!

Let’s take a few obvious examples to illustrate the point.

‘To queue or not to queue?’ Now that is a question. If we have to queue then at least we want to make the queuing experience as painless as possible. There’s a strong argument that people don’t mind queuing if they can see the queue moving. Probably true. There’s a stronger ...

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