Five Star Service, One Star Budget: How to create magic moments for your customers that get you noticed, remembered and referred

Chapter . Ring the bell

Here’s a simple but effective idea to promote five star thinking and working in your organization. And all it needs is a desktop bell. The basic idea is to simply encourage each other to ring the bell every time you have carried out a good customer service act or when you have something to celebrate.

I’ve used this idea for years and in some organizations where we introduced it, it’s become a major feature of their ways of working. It developed because I wanted people to share their successes. I was working with a company and discovered that a salesperson had just completed a £10 million deal that day. He arrived back in the office, sat at his PC and sent an email to his boss who the next morning sent a reply saying ‘well ...