Chapter . Prepare for and relish competition
It wasn’t until I got a new toothbrush and compared it with the one I’d been using for the last few weeks that I realized how worn out my old toothbrush had been.
And that got me thinking.
Later that day I bought two new tyres for my car and it was only when I saw the ones that had been removed next to the new ones that I realized how worn down they were.
And then that got me thinking.
That night I attempted to find my electric screwdriver in the garage and ended up throwing out and giving away four bags of things I don’t use any more. I had empty shelf space and the garage felt clean. It wasn’t until I cleared the shelf that I realized how much junk I’d been storing.
And that got me thinking and thinking. ...
Get Five Star Service, One Star Budget: How to create magic moments for your customers that get you noticed, remembered and referred now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
