Chapter . Building a customer service brand
Brand, brand, brand. It’s all about brands in business news today. Who has the most recognized brand, whose is worth the most. How much money was spent on a new brand launch. When it comes to five star service there are no prizes for guessing how important the brand is – it’s everything. Because at the end of the day, the brand is you. It’s what you do on a regular basis that makes the difference.
At seminars I often ask, ‘Who would like £100,000 to be invested in them?’ All the hands shoot up. Then I show a slide, which says, ‘You Ltd’ and I ask if they were a company and I had £100,000 to invest in them, would they deserve the money? Again lots of hands shoot up. We all like to think we deserve the ...
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