Chapter . What’s in a smile?

From just a few weeks after birth, we demonstrate that we feel happy by smiling. All through our lives and until our dying day we use the same process. People are even heard to comment that they’d like to die with a smile on their face.

So take a look around. If smiling is so important, why aren’t more people doing it? The next time you walk down the street check out how many people are smiling. You won’t be surprised to find that it’s often a small minority who find something to smile about. Even when there’s good news, people often don’t smile.

In these days of high competition, where price and speed crash headlong with convenience and perceptions painted by the media, one of the purest things we can do is to offer ...

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