Five Star Service, One Star Budget: How to create magic moments for your customers that get you noticed, remembered and referred

Chapter . Send cards

Did you know that the average person receives fewer than four cards each year for their birthday? Did you know that the average person receives fewer than ten cards a year for all other occasions? Did you know that the average customer receives no cards from their suppliers – ever.

We post them bills, we send them contracts, if we do despatch cards they tend to be mass-produced corporate Christmas cards with a pre-printed message. We rarely send customers cards for anything else. Yet sending cards is a great way to show people that you really care. It’s a small action with a massive value. It can be done internally or externally for both groups of customers with equally brilliant results.

I recently worked with a division of ...