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Five Loaves, Two Fishes and Six Chicken Nuggets by Barry Gibbons

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58. Unaccustomed as I am …

Not too long ago, armed only with a bit of luck and some nifty footwork, you could steer your way through a whole quick-service business lifetime without having to stand up in front of an audience.

Not so today. Almost every quick-service organisation of any size is operating with fewer people, more technology, over wider distances, with flatter reporting structures and (always) with bigger issues. Communicating, externally and internally – via spinning, explaining, informing, motivating, briefing, debating or selling – is an everyday part of business life. There is no escape, either, if you seek the refuge of a small business – there’s no point in owning and running the best deli in the neighbourhood unless you can ...

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