43. The long run
Anytime now a number of the global quick-serve brands celebrate a half century of existence. That’s cool, and a matter for some pride, but in the gene pool of longevity, they are splashing about in the shallow end.
Back in 1548 (the same year my beloved Manchester City Football Club won their last silverware), Nostradamus foretold of a future historic business combination:
From Albion’s shore shall come a marvellous conveyance, a carriage silincieux bearing the arms of Rolles de Roi.
Is that spooky, or what?
You can choose to believe it as a prophecy or not, but some three and a half centuries after he penned those words, and exactly a hundred years ago, Frederick Rolls and Henry Royce met in England and gave birth to a company ...