About the Authors
For almost three decades Sallie J. Sherman, Joseph P. Sperry and, more recently, Steve Vucelich have been helping companies increase revenues, reduce costs, and lower risk by helping firms optimize their B2B relationships so those companies can grow and thrive.
Sallie J. Sherman, PhD, is an expert in helping businesses grow by transforming their B2B relationships into strategic assets. Since 1986, she has been focusing on auditing clients’ key relationships—both internally and externally—and then using that information to collaboratively help companies design and execute relationship management strategies that create a sustainable, ...
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