Dynamic Pricing
One issue that can profoundly affect your company’s success in the future—and afford a competitive advantage—might initially seem unlikely and even mundane: pricing.
Over the last couple of years, I’ve observed that many companies have adopted “good hygiene” pricing practices, such as:
- Increasing list prices to match those of their competitors when their prices have been out of line
- Enforcing special charges on custom orders—charges that had been “officially” set but had not been respected by various people throughout the organization
- Establishing premium prices for “standardized specials” and quick shipments
- Up-charging for small orders that come in at quantities lower than those agreed to for the prices committed
- Changing ...
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