Notes

1

Chris Zook, “Finding Your Next Core Business,” Harvard Business Review, April 2007, 75.

2

Kevin Maney, “Big Insurer Progressive Launched Its Trial, Dubbed TripSense, in Minnesota Last August,” USA Today, August 3, 2005.

3

Lara Williams, “Insurer Opens Up Pay-per-Drive,” Computing, October 12, 2006.

4

Harvard Business Review provides a great example of this benefit (Philip Evans and Bob Wolf, “Collaboration Rules,” Harvard Business Review, July 2005, 96–105).

5

Supplement to Harvard Business Review, September–October 1997.

6

George Stalk and Rob Lachenauer, Hardball: Are You Playing to Play or Playing to Win? (Boston: Harvard Business School Press, 2004).

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