ABOUT THE AUTHORS

George Bradt has a unique perspective on transformational leadership based on his experience as an executive, consultant, and writer. He progressed through sales, marketing, and general management roles in North America, Europe, and Asia at companies including Unilever, Procter & Gamble, Coca-Cola, and J.D. Power’s Power Information Network spin-off, as chief executive.

Now he is a principal of CEO Connection and managing director of PrimeGenesis, the executive onboarding and transition acceleration group he founded in 2003. Since then, George and PrimeGenesis have reduced new leader failure rates from 40 percent to 10 percent, by helping them and their teams deliver better results faster.

George is a graduate of Harvard and Wharton (MBA) and the author of five books on onboarding, including the best-selling New Leader’s 100-Day Action Plan; a weekly column on Forbes.com, “The New Leader’s Playbook”; two Back-to-School Chats books on parenting; and four musical plays (book, lyrics, and music).

Onboarding books authored or co-authored by George Bradt:

First-Time Leader (John Wiley & Sons, 2014)
The New Job 100-Day Plan (PrimeGenesis, 2012)
The Total Onboarding Program: An Integrated Approach (Wiley/Pfeiffer, 2010)
Onboarding: How to Get Your New Employees Up to Speed in Half the Time (John Wiley & Sons, 2009)
The New Leader’s 100-Day Action Plan (John Wiley & Sons, 2006, 2009, 2011)

George can be reached at gbradt@primegenesis.com.

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