Why filmmaking is a rental business
“Everything is temporary. Everything is bound to end.”2
People outside the film world often ask those in it questions such as “So you own all this equipment?” or “All these people work for you?” Most people work full-time jobs, report to the same location, and perform mostly the same tasks year round. Likewise, most companies own the equipment they need for their day-to-day business needs. So it can be a baffling concept to many that most of the labor and equipment involved in moviemaking is by nature acquired only temporarily.
In 1888, Thomas A. Edison and his assistant W.K.L Dickson (who some people think did most of the ...