1.1. Is This Book for You?

This book is for you if you've found yourself thinking or saying,

I don't know where to start.

I don't know what to do.

I must get it right or I fear they won't use it.

What is performance analysis?

Why should I spend time on performance analysis, when my clients want ACTION?

What would competence look like, really look like?

A certain amount of analysis is critical, I guess. OK, what's the minimum?

They've reorganized, and now I'm in this unit called "client relationships," and we're supposed to be doing performance consulting. What should we do? How might analysis help here?

How do I avoid analysis-paralysis?

How do I get a better fix on what to do first, second, and next?

It's all about technology around here now. How does ...

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